(Government of Maharashtra owned Company)
MAHAFARMS

In the Maharashtra there are many Primary Agricultural Cooperative Societies (PACSs), Farmer Producer Companies (FPCs) and Women Self Help Groups (SHGs) which produces various types of agro products. But due to numerous reasons, including the cut-throat competition against the products of national and multinational companies, their products could not sustain in the market. Reason behind that is lack of funds/ skilled staff for marketing, branding and promotion of their products. To tackle with this issue and make their products more competitive, which will sustain in the market, MCDC is providing them consultancy, training and platform for marketing and branding their products.

During Board of Director meeting dt. 04/10/2018, it was decided that, MCDC should establish a new brand to take care branding and marketing of the agro-products manufactured by various cooperatives. Thus for the strengthening of all these cooperative societies under Atal Mahapanan Vikas Abhiyan, MCDC has launched it's own FMCG brand called “Maha Farms”.

Compliances:

MCDC firstly worked on the required compliances and regulations of the Maha Farms.

  • 1. MCDC got it’s own Central FSSAI license for the business of distribution, marketing and retailing.
  • 2. MCDC registered wordmark ‘Maha Farms’ at the Registrar of Trademarks Mumbai.
  • 3. MCDC received the Import Export Code(IEC) issued by DGFT.
  • 4. MCDC also got registration cum membership certificate from APEDA to carry out import export activities.
  • 5. Maha Farms products got GS1 India registration for allocation of GTINs.
Maha Farms launch and it’s progress:

MCDC has identified 100+ agro-products from various PACS, FPC and SHG. Out of these, 17 products with 25 SKU having unique quality and distinct taste are branded under Maha Farms.

SR. NO.

PRODUCT NAME

SKU IN GM

1

MAHAFARMS MUTTON MASALA

100

2

MAHAFARMS MALWANI MASALA

100

3

MAHAFARMS HIRWA MASALA

100

4

MAHAFARMS SAMBAR MASALA

100

5

MAHAFARMS UDID PAPAD

250

6

MAHAFARMS SWEET AWALA CANDY

100

7

MAHAFARMS TEA MASALA

50

8

MAHAFARMS YESAR/BANGA MASALA

100

9

MAHAFARMS WAIGAON TURMERIC POWDER

100

10

MAHAFARMS WAIGAON TURMERIC POWDER

500

11

MAHAFARMS CASHEWS WHOLE

250

12

MAHAFARMS CASHEWS WHOLE

500

13

MAHAFARMS CASHEWS SPLITS

250

14

MAHAFARMS CASHEWS SPLITS

500

15

MAHAFARMS ONION GARLIC MASALA

100

16

MAHAFARMS KOLHAPURI MASALA

100

17

MAHAFARMS KALA MASALA

100

18

MAHAFARMS BLACK RAISINS

250

19

MAHAFARMS BLACK RAISINS

500

20

MAHAFARMS JAGGERY

900

21

MAHAFARMS BHIVAPUR CHILLI POWDER

100

Future Plan:

  • - MCDC is now working on the dedicated, printed laminate for the packaging of Maha Farms products.
  • - Formation of the dedicated team to take care of supply chain management, planning and distribution of Maha Farms business is in process.
  • - Mutual tie-ups in between MCDC and cooperative stores s.a. Grahak Peth, Apna Bazaar, Bharti Bazar, Sahyadri Bazar etc and corporates s.a. D-Mart, Big Bazaar, Star Bazar etc is in progress.
  • - Maha Farms products to make their presence on e-commerce platform.
  • - More agro-products are identified s.a. Chilli powder, Black raisins, Selam turmeric powder, Rice, Pulses, Fruit jam, Tomato ketch-up, Mango pulp, Ghee, Atta, Pickles etc which will introduce soon under Maha Farms.
Contact Official -

Pradeep Jadhav
State Food Tech Specialist


Mahafarms Product Details