MAHAFARMS

In the Maharashtra there are many Primary Agricultural Cooperative Societies (PACSs), Farmer Producer Companies (FPCs) and Women Self Help Groups (SHGs) which produces various types of agro products. But due to numerous reasons, including the cut-throat competition against the products of national and multinational companies, their products could not sustain in the market. Reason behind that is lack of funds/ skilled staff for marketing, branding and promotion of their products. To tackle with this issue and make their products more competitive, which will sustain in the market, MCDC is providing them consultancy, training and platform for marketing and branding their products.

During Board of Director meeting dt. 04/10/2018, it was decided that, MCDC should establish a new brand to take care branding and marketing of the agro-products manufactured by various cooperatives. Thus for the strengthening of all these cooperative societies under Atal Mahapanan Vikas Abhiyan, MCDC has launched it's own FMCG brand called “Maha Farms”.

Compliances:

MCDC firstly worked on the required compliances and regulations of the Maha Farms.

  • 1. MCDC got it’s own Central FSSAI license for the business of distribution, marketing and retailing.
  • 2. MCDC registered wordmark ‘Maha Farms’ at the Registrar of Trademarks Mumbai.
  • 3. MCDC received the Import Export Code(IEC) issued by DGFT.
  • 4. MCDC also got registration cum membership certificate from APEDA to carry out import export activities.
  • 5. Maha Farms products got GS1 India registration for allocation of GTINs.
Maha Farms launch and it’s progress:

MCDC has identified 100+ agro-products from various PACS, FPC and SHG. Out of these, 8 products with 15 SKU having unique quality and distinct taste are branded under Maha Farms.

SR. NO. PRODUCT NAME CATEGORY SKU IN GM
1 MAHAFARMS WAIGAON TURMERIC POWDER Powder spice 100
500
2 MAHAFARMS KOLHAPUR JAGGERY Jaggery 1000
3 MAHAFARMS JAGGERY POWDER Jaggery 250
500
4 MAHAFARMS CASHEWS WHOLE Dry fruits 250
500
5 MAHAFARMS CASHEWS SPLITS Dry fruits 250
500
6 MAHAFARMS KANDA LASUN MASALA Powder spice 100
250
7 MAHAFARMS KOLHAPURI MASALA 100
250
8 MAHAFARMS KALA MASALA 100
250
Future Plan:
  • - MCDC is now working on the dedicated, printed laminate for the packaging of Maha Farms products.
  • - Formation of the dedicated team to take care of supply chain management, planning and distribution of Maha Farms business is in process.
  • - Mutual tie-ups in between MCDC and cooperative stores s.a. Grahak Peth, Apna Bazaar, Bharti Bazar, Sahyadri Bazar etc and corporates s.a. D-Mart, Big Bazaar, Star Bazar etc is in progress.
  • - Maha Farms products to make their presence on e-commerce platform.
  • - More agro-products are identified s.a. Chilli powder, Black raisins, Selam turmeric powder, Rice, Pulses, Fruit jam, Tomato ketch-up, Mango pulp, Ghee, Atta, Pickles etc which will introduce soon under Maha Farms.
Contact Official -

Pradeep Jadhav
State Food Tech Specialist
M.7000177011


Mahafarms Product Details