In the Maharashtra there are many Primary Agricultural Cooperative Societies (PACSs), Farmer Producer Companies (FPCs) and Women Self Help Groups (SHGs) which produces various types of agro products. But due to numerous reasons, including the cut-throat competition against the products of national and multinational companies, their products could not sustain in the market. Reason behind that is lack of funds/ skilled staff for marketing, branding and promotion of their products. To tackle with this issue and make their products more competitive, which will sustain in the market, MCDC is providing them consultancy, training and platform for marketing and branding their products.
During Board of Director meeting dt. 04/10/2018, it was decided that, MCDC should establish a new brand to take care branding and marketing of the agro-products manufactured by various cooperatives. Thus for the strengthening of all these cooperative societies under Atal Mahapanan Vikas Abhiyan, MCDC has launched it's own FMCG brand called “Maha Farms”.Compliances:
MCDC firstly worked on the required compliances and regulations of the Maha Farms.
MCDC has identified 100+ agro-products from various PACS, FPC and SHG. Out of these, 8 products with 15 SKU having unique quality and distinct taste are branded under Maha Farms.
|SR. NO.||PRODUCT NAME||CATEGORY||SKU IN GM|
|1||MAHAFARMS WAIGAON TURMERIC POWDER||Powder spice||100|
|2||MAHAFARMS KOLHAPUR JAGGERY||Jaggery||1000|
|3||MAHAFARMS JAGGERY POWDER||Jaggery||250|
|4||MAHAFARMS CASHEWS WHOLE||Dry fruits||250|
|5||MAHAFARMS CASHEWS SPLITS||Dry fruits||250|
|6||MAHAFARMS KANDA LASUN MASALA||Powder spice||100|
|7||MAHAFARMS KOLHAPURI MASALA||100|
|8||MAHAFARMS KALA MASALA||100|
State Food Tech Specialist